by Sergio Gustavo Vera | Nov 20, 2017 | Revenue Generation & Growth, Sin categoría
According to the authors “while achieving a blue ocean shift may seem like magic, it is not,”. “There is actually a systematic process that is accessible to everyone, whether you see yourself as particularly creative or not.” READ MORE
by Sergio Gustavo Vera | Nov 14, 2016 | Home Articles, Revenue Generation & Growth
One thing we can say with confidence is that uncertainty will remain high for some time in politics, macroeconomics, and business, at both global and national levels. We can also assume that precise point forecasts are likely to be wrong. Likewise, we know that...
by Sergio Gustavo Vera | Oct 13, 2016 | Home Articles, Revenue Generation & Growth
“Sell higher and call on the C-Suite” is probably the most common refrain in business development, and you can see why. As Marc Benioff, founder of Salesforce.com has noted, “When I look at [our] largest transactions…every transaction was done with the CEO [and]...
by Sergio Gustavo Vera | Mar 1, 2016 | Home Articles, Revenue Generation & Growth
Harvard Business Review Author: Scott Edinger at HBR.org Sales professionals make decisions every day about what prospects and customers they will be meeting with, what products or services they will highlight in their pitches, and even what elements of your value...
by Sergio Gustavo Vera | Feb 15, 2016 | Home Articles, Revenue Generation & Growth
Harvard Business Review Authors: Andris A. Zoltners, PK Sinha, and Sally E. Lorimer at HBR.org Sales executives typically have two levers to try to increase sales: they can increase the quantity of sales effort by adding salespeople, or they can improve the quality of...
by Sergio Gustavo Vera | Dec 17, 2015 | Home Articles, Revenue Generation & Growth, Workplace Productivity
The SBI Blog – Sales & Marketing Effectiveness Best Practices Your sales team is the public face of your company. They project your brand, connect with decision makers, and close deals. When dysfunction and disarray make their jobs tougher, salespeople lose...