Experience & Results

As Executive Director of StratSense + Consulting, I have assisted companies – in different market sectors – to achieve impactful results through unique performance optimization initiatives.

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Worked with a leading industrial conglomerate to redesign its sales model, boosting sales teams productivity by 25 percent and increasing retention rate by 10 percent in its top priority customer segments.

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Designed go-to-market model for mobile applications global player, increasing the new subscribers rate by an average of 20 percent.

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Helped develop strategic plan, balanced scorecards and execution dashboard for a regional media and entertainment company to meet its revenue and market share targets.

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Built commercial plan for a top tier winery to reach a highly competitive positioning in the US and Canada main distribution points.

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Led high impact sales reengineering projects for industrial goods company with increased sales outcomes.

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Developed commercial plan for industrial goods company reaching a 23 percent increase in sales.

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Led interactive marketing strategy for a high technology distribution network achieving 15 percent average improvement in training indicators and 35 percent increase in site visits.

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Assisted several global high technology companies in the areas of Strategic Planning, Competitive Strategy and Marketing & Communications leading to consistent sales increase and positive results in margins and market share.

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In addition to my consulting practice, I led two MBA courses: Marketing and Management 2.0, in the UADE Business School (Buenos Aires, Argentina)  and also conducted In-Company Programs for high ranking corporations  throughout Latin America.

Prior to my experience as a consultant, I have headed regional positions in the areas of Marketing Communications, Product Marketing, Strategy and Business Development for a broad set of solutions (WiMAX, LTE, WLA/WWAN, Mobile Computing, Cable Solutions and Mission Critical communications). On all those roles I have led numerous public speaking engagements.